Enhancing Customer Communications via Customer Satisfaction Surveys

With the aim of accurately satisfying requests from customers and utilizing their feedback in quality assurance activities, annual customer satisfaction surveys are undertaken by the Electronics & Innovative Products Division and the Household Packaging Materials Department of the Living & Environment Products Division. Through these surveys, we analyze customer reviews and opinions from the aspects of product reliability, our response capabilities and partnerships with customers, thereby pushing ahead with systematic improvements.
Also, data deriving from the analysis of customer complaints and requests, quality audits performed by customers, score cards and other sources is systematically managed and shared among relevant departments to enhance the effectiveness of their quality management activities. This helps us take a comprehensive and constant approach to quality-related customer communications as we strive to improve customer satisfaction.